Way Out West is much more than a music festival – it is a constantly evolving and dynamic entity. The organisers’ driving force lies in their deep passion for music, culture and the very art of creating a festival. “We see the festival as a living organism that we always want to develop into the best it can be,” explains Kimmie Winroth, Project Manager at Way Out West. That passion has permeated every aspect of the festival, from artist bookings to sustainability initiatives and partnerships.
A philosophy that builds success
Since its inception, Way Out West has remained true to its core philosophy: to create the festival they themselves would like to attend. In an industry where trends and pressures are constantly changing, the organisers have chosen to look inwards. “When we’re sure of what we’re doing and what we stand for, it becomes easier to make the right decisions that stand the test of time,” says the team behind the event. This philosophy has not only made Way Out West a success but also a role model within the industry.
Focus on sustainability – both vision and action
Way Out West has long been a leader in sustainability, and the festival’s work has been praised by both the industry and visitors. In 2024, it achieved several major sustainability targets. After three years of work, the staff’s workwear became fully circular, and the festival’s merchandise for the public also became circular in collaboration with Göteborgs Stadsmission.
The highlight, however, was the Greentopia climate festival, where international experts such as Johan Rockström, Bea Szenfeld and John E. Fernandez took to the stage together to discuss climate challenges and sustainable solutions. The festival demonstrated that Way Out West not only champions sustainability issues – it also inspires others to do the same.
“We’re not trying to be perfect,” say the organisers. “But we want to give our visitors the chance to make better choices during the festival and perhaps take some new ideas home with them.” With nudging experiments by Beteendelabbet and vegetarian options, the festival has continued to show that small changes can make a big difference.
World-class music
Way Out West is also known for its incredible line-up, where the music is always the main focus. “Our bookers have always booked the acts they themselves want to see. It’s not just about the name looking good on the poster – it has to be fantastic live too,” say the organisers. At the same time, the programme is carefully planned to be both diverse and inclusive, which means certain compromises have to be made to maintain quality.
The Festival of the Future
When Kimmie Winroth, Project Manager, looks to the future, she envisages a festival that continues to challenge and explore. “We will continue to experiment with what a festival can be,” says Kimmie. At the same time, the focus is on strengthening the festival’s core values: sustainability, creativity and world-class music.
Way Out West is more than just a festival – it is a shining example of how passion and values can create an unforgettable experience. With its focus on sustainability and quality, Way Out West continues to redefine what a modern music festival can be.
The ‘Event of the Year’ award will be presented at the Möten och Event trade fair on 19–20 February in Stockholm.