The Vasaloppet is so much more than just a race – it is part of Sweden’s history and a tradition stretching back over a hundred years. Since its inception in 1922, this iconic cross-country ski race between Sälen and Mora has grown to become one of the world’s most beloved sporting events, with over 1.8 million participants having crossed the finish line beneath the classic finish arch. We spoke to the Vasaloppet’s CEO, Johan Eriksson, about what makes the event so unique.
– The Vasaloppet is a combination of tradition, challenge and a sense of community. Whether you’re a beginner or an elite skier, it’s an experience like no other. Many people use their registration and participation as a training goal, which makes the Vasaloppet an important driving force for health and wellbeing. But its significance goes far beyond the physical – the race also fosters a sense of pride and belonging, not only amongst the participants but also throughout the entire region, says Johan Eriksson.
Race development and variation
Despite its history and successes, the Vasaloppet continues to evolve. Johan explains that it is a constant challenge to strike a balance between preserving the classic feel and innovating to remain relevant.
In addition to the main race itself, the Vasaloppet has significantly expanded its range of events over the years. Today, no fewer than 26 races are on offer during the winter and summer weeks. Participants can choose to ski, cycle or run. Furthermore, new formats such as night races, team races and skate skiing have made it easier for more people to take part – whatever their level of ambition.
“The wide variety means there’s something for everyone. We want both experienced and novice participants to feel that they can find a race that suits their needs and goals,” says Johan.
A driving force for local growth
As well as being a test of strength for the participants, the Vasaloppet is also a key driving force for local development and growth in the region and the three smaller municipalities of Sälen, Älvdalen and Mora. Johan points out that they often say the event generates as much for the region as a World Ski Championships or a Eurovision Song Contest final – but with the difference that it takes place every year.
“It has a huge impact on the local economy. Small businesses, hotels and shops all benefit directly or indirectly from the Vasaloppet. And with 4,000 volunteers, we also create a sense of community and involvement that extends far beyond the ski trails,” says Johan.
Focus on sustainability
Sustainability is another issue close to the Vasaloppet’s heart, and Johan is proud of their work on the UN’s Sustainable Development Goals, with a particular focus on social sustainability – ensuring that more people take part in and engage with the Vasaloppet’s activities. This includes lowering barriers and opening doors to give more people the opportunity to take part in physical activity and enjoy access to nature and culture.
– We inspire people to prepare for races and to stay physically active. We are constantly working to develop our offering to meet participants’ changing needs, so that every race can attract large numbers of people, he says.
A worthy candidate
With the motto ‘In the footsteps of our forefathers, towards future victories’, the Vasaloppet has inspired – and continues to inspire – generations of skiers and Swedish sporting culture. It is this blend of tradition, innovation and responsibility that makes the Vasaloppet a worthy candidate for the Event of the Year 2024 award.
Whether they’ll take home the victory – we’ll find out at Möten & Event on 19–20 February at Kistamässan.