We have interviewed the team at FFCR, who organise Easyfairs.
How are you working to ensure that FFCR is more than just a trade fair?
We want FFCR to be seen as the natural meeting place for the whole industry. That is why we combine news and business with inspiration, networking and experiences. Our aim is for everyone who visits FFCR to go home with practical ideas, new contacts and a sense of where the industry is heading.
What role does the trade fair play in driving development within the industry?
FFCR acts as a springboard for new trends. Here, we test ideas, showcase solutions and spark conversations that later take root in the real world and influence everything from menu planning to the guest experience. Many of the changes that later become apparent in restaurants and cafés begin as ideas, discussions or product launches. We aim to be the meeting place where suppliers, creators and decision-makers come together to shape the next step for the industry.
How do you create an experience that suits entrepreneurs, chefs and buyers?
We base our approach on what each group actually needs. Entrepreneurs are looking for inspiration and networking opportunities, chefs want to experience innovations in practice, and buyers value structure, quality and relevance. By creating inspiring stage programmes and offering a large number of exhibitors on site, everyone gets something that feels relevant to them.
Which elements tend to engage people the most?
Interactive formats are always a crowd-puller. Our live kitchen, featuring chefs and creative talents, generates energy and inspiration, but it is primarily our wide range of exhibitors that engages visitors the most and provides them with practical insights to take home.
How do you choose this year’s themes and focus areas?
We listen closely to the industry and keep an eye on emerging trends, both in Sweden and internationally. We then choose themes that feel important right now – issues that affect the day-to-day lives of everyone in the industry.
Why do you think you’ve been nominated for Event of the Year 2025?
We believe that this nomination is recognition of our dedicated efforts to develop the trade fair format and create a meeting place that really makes a difference. Everyone involved in FFCR is passionate about creating an experience that feels relevant, inspiring and actually makes a difference. We are, of course, incredibly pleased that this has been recognised.
We are proud to once again present the Event of the Year award – a prize that recognises exceptional planning, creative excellence and organisational prowess in meetings and events. The award will be presented during an exclusive industry networking event following the first day of the trade fair.
👉 Book your free trade fair ticket here: http://bit.ly/46p8sAe