

SWAGG
About us
At SWAGG, we help businesses and organisations create merchandise, branded clothing and promotional products that strengthen their brand and serve a purpose. We support you throughout the process, from the initial idea and product selection to design, branding and the finished product.
With our own print workshop in Stockholm, we offer embroidery, digital printing, screen printing, patches and labels. We help you find the right options within our extensive range and develop custom products tailored to your needs.
At our showroom in Hägersten, you can explore materials, try on clothing and see examples of products and branding techniques. We’re happy to discuss ideas and help you find the right fit for your brand.
Our offering includes everything from staff clothing and welcome kits for new employees to giveaways for trade shows, events and conferences. We also create client gifts and merchandise for resale. Products, materials and branding are tailored to your brand, audience and budget.
Visit us at stand J:22 to explore materials, discover different branding techniques and share your ideas. Tell us what you’re planning, and we’ll help you find suitable products—whether you have a clear vision or are looking for inspiration.
We look forward to meeting you!
Products & services

Printing, embroidery and branding
The best method depends on the order quantity, design, garment and the look and feel you want to achieve.

IG – a branded kit
embroidered half-zip sweatshirt and duffel bag, printed water bottles and notebooks, plus chewing gum and chocolate.

Mariestads – a gift to celebrate a Swedish Classic
A gift for 800 people who completed En Svensk Klassiker, the Swedish endurance challenge.

Centra – merchandise that strengthens the brand
For this project, we used techniques including screen printing and embroidery, tailored to each garment.

BUBS – a clothing collection with character
For this project, we used techniques including screen printing and embroidery, tailored to each garment.